Extra words
Posted on 02/17/2009 09:04 am by kagranju
Why do people say “price point” when discussing how much a product costs instead of just saying “price?”
Posted on 02/17/2009 09:04 am by kagranju
4 Comments
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02/17/2009 at 9:11 am
Why do people say “those ones” instead of just “those?” “Ones” doesn’t even make sense.
02/17/2009 at 10:30 am
Why do people say “whether or not” when “whether” would do, or “the reason is because” or “the fact that” or other wordy remarks? To take up space? Because they think it makes them sound smart? They all need a copy of Strunk and White.
02/17/2009 at 11:59 am
The terms are not the same. Price point is a standard retail price used by marketers for several items that vary slightly in wholesale cost but share a similar level of perceived value to the consumer. Standard prices simplify bookkeeping and product pricing, and also simplify the consumer’s purchase decision. In addition, they tend to have a psychological appeal for the consumer. For example, instead of basing the price of four hats on an absolute profit margin, resulting in prices such as $11.96, $11.23, $10.82, and $12.01, the marketer could price all of them at $11.95. (That is the price point.) Small differences in price, such as $11.95 versus $11.96, tend to have a disproportionate impact on sales.
02/17/2009 at 12:02 pm
That’s a great explanation! I think, though, that lately I have seen “price point” used to discuss the cost of a single item being offered for sale – outside the context of retailing pricing.