Brands love the mamas
Posted on 03/30/2009 08:24 am by kagranju
From AdWeek: Why brands love the mombloggers.
Which leads to a question: if you are a mother who blogs, how do you like to be approached by a marketer or brand representative? What tactics or types of contacts from these folks are a turnoff to you?
Discuss.
03/30/2009 at 8:59 am
We do giveaways and product reviews with Mommy blogs all the time. ECOBAGS.com has been around for 20 years and carries a wide variety of eco-friendly bags, water bottles and lunch sacks so if they’re looking to review alternatives to paper or plastic bags, we’re a great choice. When we approach them, it’s usually with an offer to give them product to give to their readers, which helps them build an audience. It has to be reciprocal or it doesn’t work. Moms are real evaluators, too. They ask a lot of questions, check references, etc.
03/30/2009 at 9:34 am
I’m a mommy who’s been blogging for almost five years now, but only recently added ads to my blog. I’d love to have advertisers contact me, but I would only run ads for products I believed in, or would use myself. I figure if someone sees the ad on my site, they are going to link it with me in their minds forever, so I want to make sure they get a clear picture of who I am, or what I believe in.
03/30/2009 at 9:36 am
I hate getting pitches from marketers who clearly haen’t done any research on who I am or what my blog is about. Like the ones offering to send me free formula coupons to hand out to readers…
-Katie
03/30/2009 at 11:40 am
I’m not a blogger, I read blogs and always click “free samples” on the blogs I read.
DOOCE.com website has an advertiser today for a new Yogurt company “Rachel’s” I click through and you can get coupon for a free product.
I’m such a sucker for free stuff!
That is how I became a regular customer of Kashi cereals.
03/30/2009 at 8:24 pm
I haven’t been blogging for long so haven’t been approached much. Spammy e-mail about products that don’t have anything to do with who I write for is annoying and get a quick delete. I would review products – since I used to work as a book reviewer it would be a nice change of pace. I still get free books sent by publishers that haven’t noticed the magazine I wrote for went under years ago.
04/01/2009 at 4:23 pm
I think the more personal the approach the better. If I know that someone knows who I am and what I write, I’ll pay attention. If I get a spam or spam-like email, I delete it.