My new gig: Director of Social Media with Ackermann PR

In 1995, I was pregnant with my daughter when I learned that I had a somewhat rare pregnancy complication. A family member, who had just started browsing AOL a few months earlier, suggested that I try searching online for information related to the condition, since I couldn’t find any information anywhere else.

Somewhat tentatively, I logged on that first time, listening to the whine and static dial-in connection (a noise that would become very familiar to me over the next few years, before the miracle of broadband came to be). Within only a few minutes online, I’d found all the information I needed. More importantly, I stumbled onto a group of other pregnant mothers, all dealing with the same complication. Instant community! These women became an important support system for me over the next months, until I delivered my (very healthy) baby girl.

This was my very first encounter with the astonishing power of online community, and I was hooked. Over the past 13 years, this thing that has become known as “social media” has played a huge role in my career development, as well as my personal life; I even met my husband – a local blogger himself – via a local message board!

Today, I am absolutely thrilled to announce that I have a new position that will bring together all of my professional and personal experience in new media and interactive technology. I have been hired for the newly created position as Director of Social Media with Ackermann Public Relations.

Ackermann PR is a fantastic firm that I’ve long admired for their smart, innovative marketing and branding work. I can’t tell you how excited I am to be joining this incredibly talented team of really nice folks. They truly “get” social media, and what it can do. I feel honored that they have chosen me to help lead the company into this area.

Over the next few weeks, I’ll be finishing up my position with Scripps (which has been an amazingly positive work experience for me. I hold this great American media company in the highest regard, and I’ll be sad to say goodbye on my final day), and I should be at my desk at Ackermann by mid-April.

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15 Comments

  1. Congratulations!

  2. Congratulations, Katie. Knock ‘em dead. ;-)

  3. Katie! I’m SO happy for you. Ackermann is a great business and from what I hear, a great bunch of people. I’ll agree with you in that I’ve long admired them as well, and the fact that they have created a Director of Social Media position proves they are smart smart smart! And here I was excited we’d be in the same office soon when you guys moved over here! :)

  4. Thanks guys!

    And Catherine, I was really excited about being in the KNS bldg. Oh well. But I will be nearby – in Bearden – so a long overdue lunch is in the cards for us :-)

  5. Congratulations! That’s a good company and your new position sounds exciting.

  6. This is just terrific. Congratulations, Katie.

  7. Yay! Congratulations, Katie!

  8. Woohoo!
    Ackermman is a great company. Now perhaps you can plan a real family beach vacation!

  9. Congratulations to you!!
    It sounds like they really like you over there!

  10. Susan Richardson Williams

    Congrats Katie. We miss you at Channell 10 but I know you will love this work. SRW

  11. Mary in ATL

    Way to go!

  12. Thanks for the kind words, everyone :-)

    I am really excited. And yes, Ackermann is a wonderful company.

  13. Cool beans to see you’ll have a bit of a break in there. Too bad it’s tax season, because otherwise you and Jon could zoom away for a daytrip!

  14. And what’s the word on the new book? Completion by end of 2009? Good luck with all endeavors…

  15. Very cool Katie. Looking forward to reading more about it!

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