Actually loving what you get to do for a living? Priceless
Posted on 10/14/2009 12:13 am by kagranju
I really, truly enjoy my job. Great coworkers, great clients, fantastic and challenging work…this is the good stuff.
And lately, we’ve added some new clients that are making my job even more fascinating and fun.
For starters, I now have the opportunity to work with Clayton Homes, letting folks know more about the cutting edge, affordable, modular, green housing they are innovating, starting with their much-discussed i-house. Our firm’s work on behalf of the Clayton i-house just had a nice write-up in PR Week, and I am very much looking forward to letting more people know about the important work that Clayton is doing in this area, soon to expand beyond the i-house.
And at the moment, I am also having an absolutely fantastic time working with some incredibly bright folks on a very exciting convergence project that I can’t wait to tell more of my blog readers about in the months ahead, because I think it’s something y’all will really be into. As a longtime HGTV fan myself, I am truly, truly excited about this project in particular, and about getting to work with HGTV on their digital & social media strategy in general.
And it doesn’t end there. I am feeling blessed, truly blessed by the variety of smart, meaningful, fun and challenging digital and social media strategy projects I am getting to work on these days. Our rather rapidly growing digital strategy client roster currently includes:
- Nonprofit campaigns like Second Harvest of East Tennessee
- A major national public health campaign (well underway and soon to be announced publicly)
- Telecommunications firms
- International firms involved in major humanitarian and nation-rebuilding efforts
- Writing social media policies for health care clients and several national brands
- Launching blogging efforts for sports and real estate development firms
- Work on behalf of great attractions where people enjoy a fantastic time with their families (including my own!)
- Designing word-of-mouth campaigns built around niche blogging communities for specific clients and products
- Brainstorming ideas with some very exciting health care and entertainment clients we’ve yet to announce (stay tuned!)
- Getting involved in local and regional networking events bringing together incredibly bright digital communications professionals on behalf of great causes
- The opportunity to present on digital & social media topics including “mommyblogging,” personal branding and social media planning for political campaigns for groups including the Online News Association, the Tennessee College of Communications, The Tennessee Lobbyist Association, Young Professionals of Knoxville, The Baker Center, and others.



10/14/2009 at 11:24 am
No wonder you are so busy!! Just don’t forget to take care of yourself!
10/14/2009 at 12:41 pm
I work in Knoxville PR and communications also and we say we are doing this work but we arent doing very much of it. How are you getting this much social media work? I think that if you did a seminar at a PRSSA lunch meeting or some other type of presentation about how Ackerman is pitching and signing these clients you would get a lot of interest. We are finding that bigger companies locally are hiring digital firms from New York and L.A. rather than local agencies. I believe we have a lot to offer in this area but we can’t seem to get our foot in the door. Any ideas on how to pitch social media work more effectively?
10/14/2009 at 4:41 pm
SMT,
Maybe this is why Ackerman hired Katie.
My guess is her savvy with social media makes her invaluable to a firm like Ackerman.
10/20/2009 at 8:00 am
“real estate development firms”
yuck